The cover letter will make you ... or kill you

My friend Tim Stephens serves as the executive sports editor (or some version of that title) for the Orlando Sentinel and the Sun-Sentinel in South Florida. Here's a bit of advice from him regarding the cover letters he expects to see rolling in:

I could write a lot about that, but I think Tim says it succinctly and directly enough.

If you want a job, do your research. And be accurate.